You’ll notice, if you look at enough emails, that they all start to look the same, at least from a typographical point of view. That’s a decent list, but it doesn’t allow for much differentiation. When you hear “web-safe fonts”, that’s what the term is referring to. For a very long time, emails have been limited to the fonts that are installed by default on user’s computers. Web-Safe Fontsīefore we get into the “how”, let’s first discuss the “why”. “They’re the web fonts we’ve adopted as part of our new branding”, they respond, “and it’s critical they are used in our upcoming launch.” You send a note back, asking where these fonts came from. You review the layout and read through the specifications and notice that they’re calling for the use of some… unusual fonts that you haven’t seen before. Then, a ticket from the Creative Department shows up in your inbox they have a flashy new email design to be built out to go along with your latest rebranding efforts. You know how it goes you’re in the flow, cranking out code.
